Experience matters

My extensive and diverse back catalogue is a compounding advantage to clients.

Assignments have taken me through abattoirs and rental cars, grocery stores and factory floors, high streets and edit suites, and through thousands of homes to understand peoples’ needs in these contexts.

Insights from one sector can surface unexpected solutions, offer valuable analogies or provide fresh perspective in another, helping businesses see challenges, or opportunities in new ways.

Below is a sample of 100 areas I’ve studied. Each represents a discreet project.

Healthcare & Wellness

 

  • Encouraging children’s oral hygiene

  • Hospital journey from ED to discharge

  • Melanoma check clinic experience

  • Insulin delivery pump setup and use

  • Sleep apnoea mask unboxing and use

  • GP patient management system

  • Family roles in residential aged care

  • Clinical care ward spatial design

  • Financing aged care for families

  • Care suite design for aging in place

  • Dietary supplements for wellness

  • Personal activity monitor/tracking

  • Post surgical in-patient experience

Finance, Banking & Insurance

 

  • Home loan application experience
  • Redeeming credit card loyalty points
  • Choosing professional liability insurance
  • Personal financial management software
  • Retail banking customer experience
  • Expressions of trust though bank interiors
  • Managing consumer credit scores
  • Channel choices when engaging with banks
  • Annuities and investing for retirement
  • Shareholder return on investment
  • Relationships with cash and ATMs
  • ATM cash deposits for small business

Travel, Transport & Mobility

 

  • Holiday accommodation booking
  • Automotive parts inventory management
  • Domestic family travel planning
  • Urban commuter rail ticketing
  • Business hotel search and booking
  • Choosing and buying a motorhome
  • Renting and vacationing in a motorhome
  • Choosing custom wheelchair accessories
  • Planning independent long haul travel
  • EV road trip planning and logistics
  • EV home and public charging
  • Long haul trucking load management
  • In-vehicle radio communications
  • Last mile parcel delivery operations
  • Choosing and packing carry-on luggage
  • Choosing and using wheeled luggage

Technology, Digital & Media

 

  • VR purchase research & decision-making
  • Pre-teen engagement with virtual worlds
  • Handheld consumer electronics
  • Console and PC game culture
  • Online gaming content discovery
  • Streaming TV user interface
  • TV content discovery & viewer experience
  • Broadcast media content management
  • IP Telephony system installation
  • Home automation motivation & experience
  • Investing in home solar and energy storage
  • Digital engagement with city services
  • Local government networking platform
  • Digital literacy in arts sector
  • Hand movement tracking in virtual reality
  • First 30 days using a VR headset

Lifestyle & Visitor Experience

 

  • Aviation museum experience
  • Navigating a national park, by sea and land
  • Jet boat ride booking and experience
  • Museum experience for school groups
  • Luxury thermal spa experience
  • Lifestyle habits around media consumption
  • Weather forecasting and daily life
  • All Blacks fan and team culture
  • Group fitness equipment dynamics
  • Remote personal training
  • Navigating cultural history via touch screen

Social, Community & Environment

 

  • Post-pandemic evening economy
  • Western vs. indigenous forest health beliefs
  • Corporate sustainability management
  • Communicating plant pathogens
  • Recidivism amongst young offenders
  • Peri-urban attitudes to forest access
  • Anti-fraud case management system
  • Social media customer support experience
  • Time and device management in families
  • Navigating bullying as a teen
  • Choosing a sustainable energy provider

Professional Services & Workplace

 

  • Remote working across timezones
  • Executive recruitment process
  • Corporate consulting customer experience
  • Family-run firm employee experience
  • Market validation for startup businesses
  • Intellectual property strategy
  • Spaces for creativity in design teams
  • Building lifecycle assessment
  • Commercial energy meter reading
  • Plumbing merchant inventory management
  • Installation of timber technology
  • Below ground utility detection

Retail, Consumer Goods & Food

 

  • Online grocery selection and delivery

  • Boutique subscription book service

  • Snack box delivery service

  • Fast fashion retail in-store experience

  • DIY home brewing equipment

  • Home distillation of hard liquor

  • Deer pizzle purchase, gifting and use

  • Reviews and ratings in decision making

  • Red meat as a functional food

  • Apples as gifts and grocery

  • Discovering and choosing wine

  • Choosing, storing and preparing veges