User Experience & Design Research

Research, not design
We specialise within User Experience, focusing on the research which informs great design through understanding of both business and customer needs.

Closer to reality than market research
Traditional market research collects opinions and listens to what people say.
We focus on the way people actually behave and think about your product, which is often very different to what they say, and can tell us a lot more about how to plan and design for what they really want.

Services
Projects typically fall into one or more of these areas:

Ethnography
Understanding your customer in the context of using your product or service.

Discovery & Strategy
Building a design brief based on real customer needs.

Usability
Road testing your product to gain customer feedback.

Design Research - Usability - User Centred Design - Ethnography
Consumer behaviour - Customer experience

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