User Experience & Design Research


How We Work
 

A User Centred approach. Every time

We believe businesses and designers miss opportunities by making assumptions about their end users. We know it happens because we’ve been guilty of it ourselves. This is why we involve a carefully selected sample of your target market in all projects.

We know business too

Your business imperatives are at the top of our list when taking a research brief. We make sure we understand your objectives and can target our findings to where they are needed.


Research, not design

We respect the designer’s territory. Our strong background across design disciplines means we’ll understand your process, but we don’t want to take it over. We focus on research so your team can charge ahead inspired by real-world insights.

Bespoke methods, shaped to fit your project

Every project is unique and demands a carefully planned approach. We are experts in UX research techniques and often innovate methods specific to the objectives of a project.

Visual communicators

Sometimes a diagram or poster is the only thing for it. We often communicate complex data by creating an engaging visual to convey in seconds what might otherwise be a long story.

Digging deep, to bring gold to the surface

We take a thorough and qualitative approach to research. We meet your customers face to face, striving to understand their attitudes, expectations, motivations and behaviours.

Context is king

People’s behaviour in different contexts has an impact on design. We aim to study your customers in their own environment to observe real world interactions. We also use lab based work or simulated environments where appropriate.

Empathy

During hundreds of face-to-face interviews for dozens of clients, we’ve honed our facilitation techniques to engage with people, building empathy with their needs and motivations.

Teaching you to fish

We don’t like to write a report then run, we love to share what we do. We encourage collaboration and ask clients to be included in our processes so they can integrate them into future work.

Enough about us.. we'd like to hear about you.