An invitation only, un-conference for senior practitioners working in design, research and strategy.

Invitation only, because it’s limited to those who’ve worked at Flow Interactive, or a small number of individuals they would like to share and contribute to the experience.

Un conference, because, while there will be some structure and some scheduled speakers, the aim is for the attendees to contribute to the shape and content of the conference. There will be a discussion panel or two, and plenty of time to socialise.

Design, research and strategy, because that’s the direction or combination of directions most of us have taken since leaving Flow. And what floats your boat.


Here’s a link to the back-story ‘UX, learning by osmosis’ on my blog

10 years ago I had my professional life reconfigured and nurtured by a rich agency culture – a culture of trust and autonomy, laid over by a cohort of diversely talented people. We spent our days and weeks sharing and comparing methods, drunk on the thrill of learning apace from the equally diverse range of projects.

Today many Flow alumni are at or near the top of our game, pushing at the edges while occupying senior roles or leading their own agencies around the globe.

The purpose of the day is to bring these minds into the same room again, to share what we’ve learned apart – by being together. To share stories, challenges – battles won and lost – from the field, war room or boardroom.

Two ticket types:

I have set up two Paypal payments below so you can book your place.

You don’t need a Paypal account to pay. Just choose the credit card option.

I can send you a receipt if you need the paperwork.

Payment = booking.


12 May. Covent Garden Hotel. Approx 8:30am – 6pm.
The event is in a screening room / small theatre.
Refreshments will be served during the day.
Drinks after, (cash bar) probably in a reserved space in a bar nearby.

This event requires 30 attendees to run, and the venue has a maximum capacity of 47 (including me).

Price: 125GBP per person.  WAITLIST ONLY


There will be a dinner the evening before (Thursday 11th May) at 7pm in a private dining room at the same venue.
Three delicious courses plus coffee/petit fours and all the talk we can fill the room with until midnight.
Drinks are extra.

There are 20 tickets available to this dinner. First in first served.

Price: 200GBP per person SOLD OUT

There is no ‘pre-dinner only’ ticket as I figure if you only want the social, you can come join us at the bar after the conference.


Q: What if I want to bring a friend?
A: If you’d like to bring a colleague, you’ll be able to invite them by sending a link to this page, but please give the Flow Alumni community a chance to make up the ‘minimum 30’ before we add additional people.

Q: What if we don’t make the 30?
A: If we don’t make the minimum of 30, I will refund you in full. It’s as easy as one click in Paypal.

Q: Is Nick making money from us?
A: About 20 quid per conference ticket will go towards the time and energy pulling this together.

Q: I’ve been / never been to an ‘Un-conference’ before… what can I expect?
A: Some short talks by attendees, chosen to either inspire or ignite conversation.
Panel conversations, with topics shaped by the attendees.
Other stuff.

Q: Does that mean I have to speak?
A: No, but let me know if you have something you’d really like to introduce to the group.

Q: Will there be lanyards, live streaming, recordings, merchandise, ?
A: No.

Q: I have more questions!
A: Fire them at me nick@bowmast.com