User Experience & Design Research

Understanding your customer in the context of using your product or service

We help you understand how your customers, think, behave and interact with your product or service in their lives.

Only insights generated by being close to your customer can identify where value can be added or where unmet needs exist.

We dig deep, using ethnographic research methods to paint a picture of your customer in the context of using your product, identifying opportunities to deliver an improved experience.

Methods we use are; Cultural probes, Contextual and field work or Diary studies to uncover behaviours and usage patterns over longer periods of time.

Design Research - Usability - User Centred Design - Ethnography
Consumer behaviour - Customer experience

Contact us - Join us - Read our blog about User Experience in New Zealand

© 2010 Bowmast Consulting Ltd. All rights reserved