Building a design brief
based on real customer needs
A great design project starts with a strong brief, but even experienced
design teams can lose sight of the big picture, glossing over the
little details that make a difference to your customer.
We believe that knowing what drives your customer leads to an informed
design process and a successful product.
Through qualitative research of your customers we discover what your
customers want from your product or service, and how they want to
Armed with these insights we work with you to build a strategy and
design brief communicating the type of design which performs for your
business and your customers.
Other research services: