“The part Nick played in the R & D phase of our product was not only critical, but in fact pivotal to the success that can now be measured by the worldwide critical acclaim of the Swiftpoint Mouse. From Website to User guide …his philosophies were equally successful through all consumer touch-points of our product experience”
Grant Odgers. CEO, Swiftpoint.
Swiftpoint is a Kiwi startup whose product is a tiny laptop mouse you can hold like a pencil.
I was hired to bring a user centred approach to their design process.
Insights from my customer research informed the design of the product, packaging, website and marketing material.