User Experience & Design Research

We help businesses understand their customers using qualitative research and a user-centred approach.

We deliver real world insights to shape products and services into great user experiences.

Our approach removes assumption from your design process using three main types of research:

Ethnography
Understanding your customer in the context of using your product.

Discovery & Strategy
Building a design brief based on real customer needs.

Usability
Road testing your product with target customers to gain feedback.

Find out more about how our research works

Case Study: Swiftpoint
How we pointed a revolutionary laptop mouse in the right direction

More case studies

Our approach informs better:
Products, Services, Built environments, Websites, Software, Handheld devices, Advertising and Interactive Media

Design Research - Usability - User Centred Design - Ethnography
Consumer behaviour - Customer experience

Contact us - Join us - Read our blog about User Experience in New Zealand

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